BAy of apostles - online store
Local Apollo Bay shop owner Bernadette wanted to extend her store's physical capabilities beyond the iconic Great Ocean Road.
While her beautiful gifts and homewares store attracts many customers during peak periods of seasonal tourism, in the quieter months of trading, introducing new products, moving excess stock, and achieving the overall bottom line becomes somewhat challenging.
Creating an online store has enabled Bernadette to sell products outside of her store's physical, rural, location - increasing her client base and customer accessibility. Bernadette now has the opportunity to experience more consistent sales during the quieter months of trading, and can also increase her productivity and profit margin.
Fans of her iconic shop now also have the convenience of shopping online - good for those who do not live in Victoria and who are unable to travel to the Otway Ranges on a regular basis!
The online store itself carries Bernadette's motto, "here for the lifestyle" - with a relaxed, soft design that draws upon aspects of the physical store, making you feel like you're stepping right into it.
The functionality is simple and easy to navigate, with a no fuss shopping cart and payment system, plus ways for customers to ask questions and get in touch,
As important as it is for customers to have a great online shopping experience, it's also important for Studio Manta's clients to manage their online stores with ease. Consideration of Bernadette's technical capabilities were also taken into account when building this project, so that she could successfully manage it on her own (with just a little assistance from us from time to time!)
A beautiful project to work on.
Note. The Bay of Apostles store has been sold recently, but we’ll leave the folio piece up on our website for you to explore samples of our work.