How can you tell if your website is outdated?
Usually, outdated websites are determined by poor user experience - that is, how clunky, inaccessible, unsearchable, and boring the information presented on your website is!
You actually may not be the one to recognise this (especially if you’re on your site a lot and are used to it’s clunkyness!), or maybe you do recognise it… you hate it, but you’re either time poor and can’t be bothered changing it up, or you don’t know where to go from there! For your customers (and their very short attention span!), they definitely notice it, and clunky spells UNPROFESSIONAL.
There’s nothing worse than a website that takes ages to load (or won’t load!), that cannot be viewed properly on your phone, has outdated or incorrect information, or just looks plain awful. It ruins the user experience and drives customers away. If they can’t find what they’re looking for on your website, they’ll find it on somebody else’s.
Hint! If you’re not even looking at your own website, neither are your customers!
First impressions count! Take yourself through this list to determine whether your site is in desperate need of a revamp.
#1 - It’s not device friendly.
A big red flag for an outdated website is one that is not mobile and device responsive. Today’s modern websites are built to be viewed on a multitude of devices including phones, tablets, desktops and even TVs. Of course, you’re not going to be able to design for every single device out there (there are literally thousands!), but generally, if your site is mobile and device friendly, its design should scale down to fit most browsers.
#2 - YOU’VE NEVER HEARD OF A CONTENT MANAGEMENT SYSTEM (cms).
#3 YOUR CONTENT IS OUTDATED and/or broken.
Has your business changed location recently? Perhaps you’ve got a new mobile number or email address, or you keep getting enquiries about an item that you haven’t had in stock for months. You may also have broken links on your site that lead to those nasty ‘404 Error Not Found’ pages, or a contact form may no longer work. Websites play a vital role in providing accurate, first hand information to customers (and Google for that matter) - especially contact details! So, it pays to check your content regularly for errors to avoid customers avoiding your website altogether!
#4 THE LOOK AND FEEL reminds you of something you thought was cool 10 years ago.
We all know that design tends to out-date at some point, and even if it does come back in, it usually has some modern tweak applied to it. So, it’s important to maintain the look and feel of your website as your brand establishes. Being consistent with colours, fonts, photography, themes and language helps to unify your brand and bring it into character, especially if you have a logo (and you should!) Also, if the text on your website is hard to read (remember red text on black background?), or if your images are not scaled to fit the page properly (think of load time and optimisation, or just general viewing), this too will make for an outdated user experience.
#5 - YOUR BUSINESS GROWS, BUT YOUR website DOESN’T.
So you decided to go into business (well done you!), you set up a website (awesome!), and then… nothing… from the website point of view that is!
I’ve seen business owners spend money on developing a website that they never end up touching, or they intend to touch it, but they’re always stuck at the ‘intend’ part. What tends to happen is their business grows, and because they’re so busy working in the business, they can’t keep up with maintaining their website.
The ‘set and forget’ mentality does not exactly apply to today’s modern websites. which do require regular maintenance to maintain consistency and security, plus the addition of content (a blog, social media account or product inventory) to help improve and maintain SEO.
If your website isn’t matching what your business practices are, this can also create trust issues with your customers (and they may even get a little disgruntled!) A good tip is to make your website part of your overall business plan - that way, you’ll factor in time to keep it updated.
So, does your site need a revamp? Talk to us today and let us help you dust it off and bring it out of the shadows!